The Role:
Responsibilities
*Plan and develop digital marketing strategy in-line with company vision and objectives.
*Liaise with product marketing team to develop and implement digital marketing plan for each category.
*Lead development and maintenance of own media such as website, Facebook, Line, etc.
*Manage 3rd party counterparts such as media agency, creative agency, and digital agency.
*Build good relationship with KOL and influencer.
*Liaise with sales team and lead discussion on digital marketing agenda with trade partners.
*Work closely with regional and global team to leverage group digital initiatives and ensure execution alignment.
*Manage and utilize data marketing for both branding and performance objectives.
*Deliver digital KPIs with clear measurement and regular tracking for continuous improvement.
*Drive e-commerce through performance marketing tools.
Qualification:
*Bachelors / Master's degree in related field.
*10 years solid experience (Asst. Manager/ Manager Level) in digital marketing, online business development.
*Development of corporate long-term strategy.
*Guiding, driving and supporting various strategic projects across organization. In this regards, the unit is essentially an internal strategy consulting for company.
*Overall portfolio management and development.
*Ability to manage both managerial (Strategy) and operational (Execution) tasks.
*Excellent analytical and reporting skills.
*Good creativity and ability to initiate digital marketing campaign.
*Understanding digital tools such as SEO/SEM, Social media, Website, Digital ad, etc.
*Good digital technical knowhow to smoothly run backend operations.
*Ability to set and manage budgets with clear prioritization and measure.
*Excellent English competency both verbal and written.
*Experience in online agency or e-commerce business is a plus.
About Fircroft:
Fircroft has been placing people in specialist technical industries for approaching half a century, focusing on mid to senior level engineers for contract and permanent roles worldwide. By applying for this job you give consent for Fircroft to contact you, via email & telephone, to discuss your application along with future positions and Fircroft's services.
Fircroft is registered as a Data Controller with the Information Commissioner as required under the General Data Protection Regulation 2016/679. Fircroft will only process your personal data for the specific purposes of managing your application.